PESTEL Analysis – How to write PESTEL analysis

Background on PESTEL analysis ·      PESTEL analysis is a strategic tool used to analyse an organisation’s macro-environment. An organisation’s environment comprises of three layers, 1) Competitors; 2) Industry; and 3) Macro-environment. ·      As an acronym for political, economic, social, technological, environmental factors, PESTEL assesses how these factors may impact on business strategy and future business …