How to determine the size of your target market for your business plan-Part II

How do you determine the size of your target market for your business plan if such information is not directly available?

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How to make sales forecast for your business plan

It is good to know how to make sales forecasts for your business plan.  At some point, you will present your business plan to a potential investor/financier. Remember that the investor/financier (venture capitalist, angel investor, bank manager, etc) is probably an experienced investor and will quickly notice any inconsistencies pertaining to how you have come …

TOWS Matrix – How to write a TOWS Matrix

Introduction • Every organisation, like a living organism, is surrounded by its environment through which it survives. The environment is the source of opportunities for any business. For instance, business enterprises rely on satisfied customers to survive through the provision of goods and/or services. However, the same environment is a source of threats for any …

Income tax calculator – How to calculate domestic income tax using Microsoft Excel

Microsoft Excel can be used to calculate income tax according to the income tax rates for your respective country. Figure 1 shows the most recent tax rates (2009) as issued by the Kenya Revenue Authority (KRA) domestic tax department. Figure 1 : Income tax rates – KRA (2009) Source: KRA website For the purposes of …

SWOT Analysis – How to write a SWOT analysis

Background on SWOT analysis • Knowing how to write a SWOT analysis is an important activity in strategic analysis. An acronym referring to strengths, weaknesses, opportunities, and threats, SWOT is a summary of key issues that emanate from an organisation’s environment and its strategic capabilities which have the highest impact on the development of strategy. …

PESTEL Analysis – How to write PESTEL analysis

Background on PESTEL analysis ·      PESTEL analysis is a strategic tool used to analyse an organisation’s macro-environment. An organisation’s environment comprises of three layers, 1) Competitors; 2) Industry; and 3) Macro-environment. ·      As an acronym for political, economic, social, technological, environmental factors, PESTEL assesses how these factors may impact on business strategy and future business …