SWOT Analysis – How to write a SWOT analysis

Background on SWOT analysis • Knowing how to write a SWOT analysis is an important activity in strategic analysis. An acronym referring to strengths, weaknesses, opportunities, and threats, SWOT is a summary of key issues that emanate from an organisation’s environment and its strategic capabilities which have the highest impact on the development of strategy. …

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PESTEL Analysis – How to write PESTEL analysis

Background on PESTEL analysis ·      PESTEL analysis is a strategic tool used to analyse an organisation’s macro-environment. An organisation’s environment comprises of three layers, 1) Competitors; 2) Industry; and 3) Macro-environment. ·      As an acronym for political, economic, social, technological, environmental factors, PESTEL assesses how these factors may impact on business strategy and future business …